Cookie Policy

Effective Date: September 5, 2025

This Cookie Policy explains how Growth Marketing Studios (“we,” “us,” or “our”) uses cookies and similar tracking technologies on this website (the “Site”). It should be read together with our Privacy Policy and Terms of Service.

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1) What Are Cookies?

Cookies are small text files placed on your device by a website. They are widely used to make websites work, improve performance, and provide reporting information. Related technologies include pixels, local storage, device IDs, and software development kits (SDKs) collectively referred to as “cookies” in this Policy.

2) Why We Use Cookies

  • Enable core Site features (security, load balancing, fraud prevention, session management).
  • Remember your preferences (e.g., language, cookie choices).
  • Measure Site usage and performance to improve content and user experience.
  • Help us understand marketing effectiveness (e.g., conversions, attribution windows).
  • Where permitted, support interest‑based advertising and frequency capping.

Table of Contents

3) Types of Cookies We Use

  • Strictly Necessary (Essential): Required for the Site to function (e.g., page navigation, secure areas). You cannot opt out via the banner for these.
  • Performance/Analytics: Help us understand how visitors interact with the Site (e.g., page views, scroll depth, referring URLs). Data is aggregated or pseudonymous.
  • Functional: Remember choices (e.g., region, form inputs) to provide enhanced features.
  • Advertising/Targeting: Used to deliver or measure ads, cap frequency, and build audiences. We do not use these to infer sensitive health conditions.

4) First‑Party vs. Third‑Party Cookies

  • First‑Party: Set by our domain to support Site functionality and analytics.
  • Third‑Party: Set by service providers (e.g., analytics and ad networks). These third parties may recognize your device across websites.

5) Analytics, Advertising, and Healthcare Safeguards

  • We may use analytics and advertising technologies (for example: Google Analytics, Google Ads, Meta Pixel, Microsoft Advertising, LinkedIn Insight Tag, tag managers, A/B testing tools). Specific tools may change over time.
  • Healthcare context: This Site is not intended to collect Protected Health Information (PHI). We configure tags and URLs to avoid capturing PHI/PII (e.g., filtering user‑submitted identifiers from query strings). We do not create audiences based on sensitive health categories.
  • AI & data training: We do not use our clients’ data or cookie‑derived data to train artificial intelligence models. Where we use AI‑assisted services, we select modes or providers that offer and honor no‑training commitments for enterprise use.

6) Your Choices

  • Consent Banner: On your first visit (and periodically thereafter), you can accept, reject, or customize non‑essential cookies via our banner. Your choices are stored in a consent cookie so we can remember them.
  • Change/Withdraw Consent: You can update your cookie settings at any time via the banner link in the Site footer (labeled, for example, “Cookie Settings”).

  • Browser Controls: Most browsers let you block or delete cookies. Disabling cookies may affect Site functionality. See your browser’s help documentation for instructions.

  • Analytics Opt‑Out: You can use tools such as the Google Analytics Opt‑out Browser Add‑on and platform‑specific ad settings to control personalized ads on the web and on mobile devices.

7) Do Not Track & Global Privacy Control (GPC)

  • Do Not Track (DNT): The Site does not currently respond to DNT signals due to lack of industry consensus.
  • GPC: Where required by law (e.g., certain U.S. state privacy laws), we treat a valid Global Privacy Control signal as a request to opt out of targeted advertising “sale”/“sharing” as those terms may be defined by applicable law.

8) Data Retention

Cookies can be session (deleted when you close your browser) or persistent (stored until they expire or you delete them). Persistent cookies used on the Site typically expire within 1 to 13 months, depending on their purpose. Analytics data derived from cookies may be retained longer in aggregated form.

9) International Transfers

If you access the Site from outside the United States, your information may be processed in the U.S. or other countries with different data protection laws. Where required, we rely on appropriate safeguards for such transfers.

10) Children

This Site is not directed to children under 13, and we do not knowingly place non‑essential cookies on visitors we know to be children.

11) Updates to This Cookie Policy

We may update this Policy from time to time to reflect changes in technology, law, or our practices. Material changes take effect on the date posted at the top of this page. Your continued use of the Site after an update constitutes acceptance.

12) Contact Us

If you have questions about this Cookie Policy or your choices, contact us at legal@growthmarketingstudios.com.

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